TAG Heuer and Kith Collaboration

In a partnership that merges the worlds of watches and streetwear, TAG Heuer and Kith have collaborated to reintroduce the iconic TAG Heuer Formula 1 Series 1 watch. This partnership not only pays homage to TAG Heuer’s storied legacy but also infuses it with Kith’s modern aesthetic, creating a watch that bridges generations.

The Origins of the Collaboration

The TAG Heuer Formula 1 Series 1, originally launched in 1986, holds a special place in the hearts of watch enthusiasts. For Kith founder Ronnie Fieg, this watch is particularly significant as it was his first, igniting his lifelong passion for collecting vintage watches. The collaboration with TAG Heuer allowed Fieg to revisit this nostalgic piece and reimagine it for a new generation.

Maintaining the Legacy Design

One of the key aspects of this collaboration was to stay true to the original design elements that made the 1986 TAG Heuer Formula 1 Series 1 so beloved. TAG Heuer went to great lengths to locate the original supplier and the exact mould used for the 1986 models. This meticulous attention to detail ensured that the new watches embody the spirit of the originals, featuring the unique hour hand, the distinctive triangle at 12 o'clock, and the alternating shield and dot indices​.

The new collection, however, is not just a direct replica. It features modern updates like enhanced materials, including sapphire crystal glass for improved durability and a rubber strap for contemporary appeal. The watch dials also showcase vibrant colorways and the collaborative “KITH HEUER” logo, seamlessly blending the identities of both brands​.

Exclusive Models and Features

The TAG Heuer | Kith collection comprises ten limited-edition models, each designed to cater to collectors and enthusiasts. These models include unique features such as the "Just Us" motto on the dials, a nod to Kith’s community-driven ethos. The series showcases bold colors and refined materials, ensuring that each watch stands out as a piece of wearable art​.

For the first time in its history, TAG Heuer has integrated its logo with that of a partner, prominently displaying the fusion of the two brands on the dial, strap, and caseback. This unprecedented move signifies the deep collaboration between TAG Heuer and Kith, symbolizing a bridge between traditional watchmaking and contemporary fashion.

A Collector's Dream

This collaboration is a dream come true for collectors. The limited-edition watches are not only a revival of an iconic design but also a celebration of the TAG Heuer and Kith legacy. Each model is crafted with meticulous detail, making them highly coveted pieces for both watch enthusiasts and streetwear aficionados​.

The TAG Heuer and Kith collaboration is a perfect blend of heritage and modernity. By reviving the iconic TAG Heuer Formula 1 Series 1 with contemporary updates, the partnership offers a fresh take on a classic, ensuring its relevance for a new generation. This collaboration exemplifies how two distinct brands can come together to create something truly unique and timeless.