JLC Reverso, a true icon

Born out of necessity, the Reverso has evolved into a symbol of timeless elegance and mechanical ingenuity. Since its introduction in 1931, this watch has captured the hearts of collectors and enthusiasts alike, thanks to its unique reversible case.

The Polo Connection: A Practical Solution

The Reverso was born out of a specific need: to create a wristwatch that could withstand the rigors of polo, a sport known for its physicality and high-impact environment. In the early 1930s, British army officers stationed in India regularly played polo and faced a common problem: their wristwatches often ended up with shattered crystals and damaged cases after matches. This issue called for an innovative solution, one that could protect the watch while maintaining its elegance.

The Birth of the Reverso

César de Trey, a Swiss businessman and watch collector, recognized this need and saw an opportunity. He approached Jacques-David LeCoultre, the head of LeCoultre & Cie, with the idea of a watch that could be flipped over to protect its face. This concept was brought to life by French designer René-Alfred Chauvot, who patented the reversible case design on March 4, 1931.

The result was the Reverso, a watch that could be swiveled within its case to hide the delicate crystal and dial, presenting a solid metal back that could endure the blows of a polo match. This innovative design provided a practical solution to the problem faced by polo players, while also introducing a new level of versatility and durability to the wristwatch.

Early Adoption and Popularity

The Reverso quickly gained popularity among polo players and sports enthusiasts, thanks to its unique design and practicality. Its sleek, rectangular case and Art Deco styling also made it a fashionable accessory off the field. The watch’s ability to protect itself during intense polo matches without sacrificing style made it an immediate hit.

In the 1930s, the Reverso became a symbol of elegance and sportiness. Its association with polo, a game of skill, speed, and sophistication, only enhanced its allure. Players could have their watches personalized with engravings or enamel work on the solid case back, adding a personal touch that further connected the Reverso to their individual identities and achievements.

The Art Deco Influence

The Reverso’s design is heavily influenced by the Art Deco movement, which was at its peak during the early 1930s. Characterized by clean lines, geometric shapes, and an emphasis on symmetry, Art Deco aesthetics were perfectly embodied in the Reverso’s rectangular case and sleek proportions. The watch’s dial often featured minimalist indices and sword-shaped hands, further enhancing its refined appearance.

The timeless appeal of the Art Deco design has allowed the Reverso to remain relevant through the decades. Its elegant yet understated look has made it a favorite among both men and women, bridging the gap between a practical sports watch and a sophisticated dress watch.

Technical Innovations

While the Reverso’s design is undoubtedly its most distinctive feature, the watch also boasts a history of technical innovations. Over the years, Jaeger-LeCoultre has equipped the Reverso with a variety of complications, showcasing the brand’s horological prowess.

One of the most notable advancements came in 1991 with the introduction of the Reverso Duoface. This model featured two dials on opposite sides of the reversible case, each displaying a different time zone. This ingenious design allowed travelers to keep track of time in two different locations without the need for a second watch.

The Reverso has also seen the inclusion of other complications such as tourbillons, perpetual calendars, and minute repeaters. Each of these models demonstrates Jaeger-LeCoultre’s commitment to pushing the boundaries of watchmaking while preserving the Reverso’s iconic design.

Cultural Impact

The Jaeger-LeCoultre Reverso has not only left an indelible mark on the world of horology but also on popular culture. Its elegant design and unique functionality have made it a favorite among celebrities, athletes, and watch aficionados. The Reverso has appeared in numerous films and television shows, further cementing its status as a cultural icon.

One of the most famous wearers of the Reverso was the legendary aviator Amelia Earhart. She wore a custom Reverso inscribed with a map of her flight route, symbolizing the watch’s association with adventure and precision. Other notable figures, including actors and royalty, have also been captivated by the Reverso’s charm.

The Reverso’s enduring legacy is a testament to Jaeger-LeCoultre’s ability to blend tradition with innovation. The watch has continually evolved to meet the demands of modern wearers while retaining the core elements that made it a success nearly a century ago.

Special Editions and Collaborations

Throughout its history, Jaeger-LeCoultre has released numerous special editions of the Reverso, each adding a unique twist to the classic design. These limited editions often feature intricate engravings, enamel work, or gemstone settings, showcasing the brand’s commitment to craftsmanship and artistry.

One notable collaboration was with the renowned Argentine polo player Eduardo Novillo Astrada. The resulting Reverso model featured a dial inspired by the colors of the Argentine flag and a caseback engraved with a polo motif. This collaboration highlighted the Reverso’s deep-rooted connection to the sport of polo.

Another remarkable edition is the Reverso Tribute Gyrotourbillon, which combines the reversible case with Jaeger-LeCoultre’s groundbreaking multi-axis tourbillon. This watch exemplifies the brand’s dedication to pushing the boundaries of technical excellence while honoring the Reverso’s storied past.

Polo and the Modern Reverso:

In recent years, Jaeger-LeCoultre has continued to celebrate the Reverso’s polo heritage through events and sponsorships. The brand’s association with prestigious polo tournaments, such as the Jaeger-LeCoultre Gold Cup, keeps the connection alive and introduces the watch to new generations of polo enthusiasts and watch collectors.

The modern Reverso remains true to its origins while incorporating contemporary advancements in watchmaking. Models like the Reverso Tribute series combine the classic design with modern movements and materials, ensuring that the watch remains both a functional timepiece and a stylish accessory. The Reverso’s reversible case, initially a solution for polo players, has become an iconic feature that sets it apart in the world of luxury watches.


The Jaeger-LeCoultre Reverso is more than just a watch; it is a symbol of innovation, elegance, and timeless design. From its origins as a practical solution for polo players to its current status as a horological icon, the Reverso has continually evolved while remaining true to its roots. Its Art Deco aesthetics, technical innovations, and cultural significance have ensured its place in the pantheon of great watches. As the Reverso approaches its centenary, it continues to captivate new generations of watch enthusiasts, proving that true classics never go out of style.